Life food and drink

This fascinating thread about ‘Applejuiceification and the illusion of choice’ went wildly viral and it’s a real eye-opener

John Plunkett. Updated March 26th, 2024

Here’s a rather fabulous thread that’s just gone wildly viral and when we say it’s a proper eye-opener, it really is a proper eye-opener. Especially if you’ve got a thing for fruit juice.

Because it turns out all that time you spend umming and ahing over this juice or that juice – or that juice – you’re basically just buying different coloured apple juice.

Well, not quite, but you’ll see what we mean when you have a read of this, courtesy of @echutus over on Twitter.

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