This fascinating thread about ‘Applejuiceification and the illusion of choice’ went wildly viral and it’s a real eye-opener
10.
Strawberry and banana: 45% apple juice pic.twitter.com/sXBOfxmXWd
— Stakeholder Consultant (@echetus) March 25, 2024
11.
Kiwi and pineapple: 50% apple juice pic.twitter.com/IrWLIl5F41
— Stakeholder Consultant (@echetus) March 25, 2024
12.
Blueberry and Goji berry: 71% Apple juice pic.twitter.com/FiwSCGwt3U
— Stakeholder Consultant (@echetus) March 25, 2024
13.
Passion fruit and mango: 62% apple juice pic.twitter.com/423CsH0Fqm
— Stakeholder Consultant (@echetus) March 25, 2024
14.
You know inflation. You’ve heard of shrinkflation. But are you ready for for applejuiceification?
— Stakeholder Consultant (@echetus) March 25, 2024
And here are just a few of the many responses it prompted.
1.
This has shocked me to my core https://t.co/W0ck3BnoCl
— Stephen with a v (@steveohrourke) March 25, 2024
2.
We’re all under the grip of Big Apple
— k ✨✨ (@krxsctr) March 25, 2024
3.
pulitzer for investigative journalism https://t.co/UD9NavVMk1
— Emma Loffhagen (@emmaloffhagen) March 25, 2024
4.
The reason they all have apple juice is it has one of the highest natural sugar ratios and that lets them market the juices as “no added sugar”.
It may also help them dodge sugar tax, depending on the exact wording of the law.
— ██ (@qweed) March 25, 2024
5.
pulitzer for investigative journalism https://t.co/UD9NavVMk1
— Emma Loffhagen (@emmaloffhagen) March 25, 2024
6.
I used to work in a juice bar, and we were always told if they ordered something where the “standard” amount of fruit/veggie wouldn’t make enough juice to fill the volume, to add apple juice, cause its cheap sweet and juicy. Sneaky fine print on the menu and everything
— Erik CF (@Kalic00_) March 25, 2024
7.
This thread has radicalised me https://t.co/dlDyspDd7R
— omar (@theomaramo) March 25, 2024
8.
This is the content I didn’t know I needed, top thread
— TheCryptoJourno ♂️ (@ZacharyColbert) March 25, 2024
9.
this is true for the clear and vast majority of consumer products. store shelves should have one brand – regime brand – for every item and if you don’t like it you can pound sand https://t.co/coqQdjjHaS
— posting forever (@posting_forever) March 25, 2024
10.
And plot twist: a premium brand of Apple juice in a can is mostly grape juice concentrate.
— ▶︎ Play Games Movies (@PlayGamesMovies) March 25, 2024
11.
Oh come on https://t.co/nhZ888g7u3 pic.twitter.com/olTl6jK94s
— Stakeholder Consultant (@echetus) March 26, 2024
To conclude …
Twitter truly is a fountain of wisdom if you allow it be, or it can be a cesspit of degeneracy.
Honestly astounded at this revelation https://t.co/wKHssSpEG4
— Heru (@KalmPC) March 25, 2024
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Source @echetus