People are very confused about this Robert Dyas Christmas advert

Hardware shop Robert Dyas have released a Christmas advert that has everyone confused.

The low-budget ad features staff and shoppers making statements about their sexuality to the camera, before saying what they’re buying.

According to the promo Robert Dyas is a place where ‘gays and straights can buy drills and much much more’ – but opinions about the ad range from ‘inspired piss-take’ to ‘most misguided advert of the year.’

Some have suggested that it’s a spoof of this US ad from 2009…