Irn Bru had the first – and last – word on ITV’s World Cup studio
It was the opening day of the World Cup on Thursday and there were a few things that caught people’s attention.
Robbie Williams flipping the bird, Vladimir Putin’s response after Russia’s first goal and of course there was the game itself (no, us neither).
But what really caught our eye was this.
Welcome to Moscow!
We are LIVE on @ITV bringing you all the build-up from our stunning studio#WorldCup #RUSKSA pic.twitter.com/WCpsd9wICk
— ITV Football (@itvfootball) June 14, 2018
There was no shortage of responses online.
ITV broadcasting live from the Trafford Centre pic.twitter.com/5h3n3P5Wnp
— Nooruddean (@BeardedGenius) June 14, 2018
itv going full Baroque Authoritarian for their WC studio is a faux-pas imho, like wearing the band tshirt to the gig pic.twitter.com/QNjItulcQH
— ཊལབསརངཧ (@David_Rudnick) June 14, 2018
“I’ll have a P please Bob.” #WorldCup pic.twitter.com/wbEm86xU2M
— IAN HYLAND (@HylandIan) June 14, 2018
But this was the best.
Yep, that’s exactly what he’s doing.

Here’s what other people said about it.
The ITV studio really is a celebration of subtlety and taste#WorldCup pic.twitter.com/2SmyGR98ZA
— Bren (@megabren) June 14, 2018
Cannot possibility explain the crass insanity of the ITV studio design for World Cup
— simon day (@simonday) June 14, 2018
ITV broadcasting from inside the He-Man 'Snake Mountain' play-set #WorldCupRussia2018 pic.twitter.com/QpHL964iwT
— simon buschenfeld (@buschenfeld) June 14, 2018
https://twitter.com/tompmcgowan/status/1007255886597971968
The ITV studio for the #WorldCup is part TV gameshow/part fiery volcano pic.twitter.com/IK8Jfc67cP
— Alfred Joyner (@alfredjoyner) June 14, 2018
World Cup hasn’t even kicked off and it’s already ruined. Who the hell are Saudia Arabe? pic.twitter.com/oNYEMzzwLD
— Rhys James (@rhysjamesy) June 14, 2018
https://twitter.com/DEADBALL_FC/status/1007273843910692864
