Paddy Power’s latest prank

Paddy Power got up early this morning to stick a temporary canvas jockey on Britain’s famous chalk horse at Uffington, ahead of The Cheltenham festival.

Over 200 metres of lightweight canvas, pre-cut into five separate pieces was used to create the 110ft  x 200ft  temporary installation held in place with tiny tent pegs.

Graphic artist Q, who’s a regular Poke contributor, designed the jockey. More about it here.

Before:

After:

How they did it:

Last week the bookmaker managed to get their latest advert which pledges to ‘tranquilize chavs’ at the Cheltenham Festival banned from the telly