The Airrbnb Re-brand Is Causing A Stir On The Internet
This week apartment-rental website airbnb launched its grown-up logo. It was supposed to represent people, places, love and the American dream of “coming together” and “belonging anywhere”. Cue…a tidal wave of ridicule on the internet and even a Tumblr collection
‘Is it balls, vagina, or both?’ – asked The Guardian
The rebrand was carried out by a London-based firm. Its founder, said seven members of his team had worked on the rebrand over the course of a year. He said they had not recognised the design’s sexual connotations.