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Why the guy who needs 18m retweets for a year’s supply of nuggets isn’t the biggest winner

So Carter Wilkerson, the American teenager who needs 18 million retweets for a year’s supply of chicken nuggets from fast food chain Wendy’s, is closing in on the most retweeted tweet ever.

Just in case you missed how all this started.

His tweet is on course to overtake this one.

And by the time you read this, he might already have eclipsed this one.

Everyone’s piling in on the fun. In fact, it reads just like a list of your all-time favourite corporate arseholes.

But why? What’s in it for them?

It’s enough to make you choke on your chicken nuggets.