A 10-year-old redesigned a company logo and they’ve totally embraced her awesomeness
Australian company, Wellmark, creates design and copy for businesses operating in the health sector, so it truly understands the importance of brand image. Back in March, the daughter of a member of staff at the company undertook a rebrand to get rid of what she saw as their boring logo.
The daughter of one of my colleagues told him that our logo was “boring”. So she redesigned it for us, with a new tagline and all.
Thoughts? pic.twitter.com/n3ZQsq7TC6
— Ryan Wallman (@Dr_Draper) March 29, 2018
This is the old “boring” logo.
This is her new, all-singing, all-dancing design.
Clearly, a young lady with an uncompromising approach to branding. Since then, Wellmark has obviously been considering her work in its broader context, so there’s an update to the story.
You may recall that the 10 year-old daughter of our Account Director recently took it upon herself to redesign our logo.
To honour her glittertastic creativity, we’ve developed a set of brand guidelines based on her design. Here are a few excerpts. pic.twitter.com/0LFlKWh056
— Ryan Wallman (@Dr_Draper) September 5, 2018
The overview
The brandmark explained
“Our logo also features a liberal use of glitter, symbolising the youthful exuberance and dynamism that we bring to our work. Also, it looks ace.”
The brand colours
“PLEASE NOTE: There is no such thing as too much glitter. If in doubt, add more.”
The design and reaction have been well received.
Am dead. This is so AWESOME. Glittertastic indeed. 😂 https://t.co/ZmJULTfOEX
— Collette (@brandbycollette) September 5, 2018
https://twitter.com/StuffRidaSays/status/1037616771723919360
I'd be so happy if I worked with brand guidelines that specified 'there is no such thing as too much glitter'. Love this. https://t.co/m3armTQ0g7
— Anna Milan (@annamilancopy) September 5, 2018
It just goes to show, you’re never too young to shake up the status quo.
H/T @Dr_Draper
