This puntastic sell line from a Guardian article will spice up your life

Headlines might make people stop and look, but the sell line – or standfirst – underneath pads out the information a little more and gives them a reason to read on. Writer Michael Moran spotted this award-deserving sell line on an article in the Guardian, and we can’t see how it’s ever going to be bettered.

Ok, the headline's nothing to write home about but the sell line is SOLID FRICKEN GOLD https://t.co/sfQwTkXFgt

— Michael Moran (@TheMichaelMoran) October 18, 2018

Let’s look at that again –

Twitter users very much appreciated the hat-tip to the Spice Girls’ Who Do You Think You Are.

Take a bow Sam Wolfson

— InSarriWeTrust (@mellyman10) October 20, 2018

So satisfying

— Lindsey Innes (@Lindseyve) October 19, 2018

Journalist Sam Wolfson deserves recognition for his inspired line – a Punitzer Prize, perhaps.

Source Guardian