An airline tweeted you’re more likely to die sat in the middle of its planes and it’s a sky-high self-own
Nervous flyers look away now after KLM Airlines thought it would be a good idea to share with its customers how the chances of you dying in a plane crash change depending on where in the plane you are sat.
No, it really did, in this tweet sent by KLM India.
‘Seats at the back of the plane are the safest!’
As self-owns go, it’s of the sky-high variety.
You may not be surprised to know that it’s since been deleted, but not before people had screenshot it for posterity.
What the BLEEP is this tweet for?! Have they lost their minds? @KLMIndia #PaxEx #Aviation @JohnnyJet @KLM @KLM_UK https://t.co/uLge0FTmPd
— Anthony Davis (@theanthonydavis) July 17, 2019
They’ve deleted it. I’m still cry laughing. pic.twitter.com/ADQP1s037w
— Stop City Airport ✈ (@StopCityAirport) July 17, 2019
.@KLM I’m not sure this is the selling point your brand wants or needs.
— 🇪🇺 (@malocher34) July 17, 2019
Someone joked the tweet was in response to the furore that this week greeted the airline’s policy of asking women who breastfeed babies on their flights to cover up.
. @klm: man, we’re sure getting a lot of flak for that breastfeeding tweet.@KLMIndia: hold my Kingfisher pic.twitter.com/LjM0PbZC4O
— Steven (@Airwaysfoodie) July 17, 2019
Here’s what KLM said about it later.
We would like to sincerely apologise for a recent update. The post was based on a publically available aviation fact, and isn't a @KLM opinion. It was never our intention to hurt anyone's sentiments. The post has since been deleted.
— KLM India (@KLMIndia) July 17, 2019
And just in case you’re wondering, the Time magazine article it quotes dates back to 2015 and you can read it here.
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