The people behind this AI-generated McDonald’s ad complained about how hard they’d worked to make it, and got owned into next year

9.

Great, this is just great, AI is just starting to usurp commercials.

Coca Cola did the god-awful AI-generated Christmas commercial, and now McDonald's.

Can the upcoming of 2026 get any worse? https://t.co/EhA6mOTZbN pic.twitter.com/CLrEsBR46Q

— A_Guy_Named_Jim (@AveryNi57317827) December 9, 2025

10.

not even considering the ai slop, the messaging of the ad is literally “fuck christmas, fuck your family, eat mcdonald’s instead”

like what https://t.co/B60Y4H982Y

— festive cherries (@yfcherries) December 9, 2025

11.

"Hardly slept"

As if typing a sentence got them like: pic.twitter.com/ZjOiM5etTX

— Dokkan Assets (DBZ Assets) #RIPGachaTalks  (@DokkanAssets) December 8, 2025

12.

McDonald’s must be struggling if they can’t afford to hire real people https://t.co/7YSm5FTrf7

— Michael (@MichaelG_3D) December 8, 2025

13.

ai dorks trying to convince everyone that typing prompts and wasting money to avoid paying actors or 3D artists is hard work pic.twitter.com/CybQRGCK84

— Evil Rat (@Aebibaebi) December 9, 2025

14.

What the fuck is this

— RJ Palmer (@arvalis) December 8, 2025

15.

“AI didn’t make the film, we did!” Dude, you just typed random words on a keyboard and called it a day

Anyway, here’s a Christmas McDonald’s ad that’s made by humans https://t.co/ZhKcpg1kmx pic.twitter.com/vEoCGgDiiz

— Spider-Minifigure (@Spider_Minifig) December 8, 2025

16.

At least the lyrics match the quality pic.twitter.com/Q5nBcITm2X

— Leon Langford (@MasonLLL) December 9, 2025

17.

More nonsensical work enabled by AI. Why do scenes in the setup look warmer, cosier and more welcoming than the McDonald's being sold as a winter refuge? They haven't bothered to understand their own ad concept or how to get it across bc it hasn't cost them any effort to make https://t.co/pke2a3jDOd

— sweatte davis (@worstcarmelbest) December 8, 2025

Not everyone was riled, of course.

People just wanna get upset over everything.

You can tell it’s AI, but it also still made me laugh and I enjoyed it.

This is the future boys and girls, embrace it or get left behind.

— Scott Herman (@Scott_Herman) December 8, 2025

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This Christmas ad for Charlie’s Bar in Enniskillen is tugging hard on everybody’s heartstrings

Source TBWA/NEBOKO Image Screengrab