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Red Stripe transform London corner shop into giant music machine
What happens when you combine 10 hidden cameras, 750 metres of cable, a noodle pot maraca and a fridge full of Red Stripe?
Best Supermarket, in London’s East End, was transformed overnight from a typical local shop selling everyday goods to an all-singing, all- dancing musical masterpiece by Red Stripe lager beer.
In Red Stripe’s typically creative style, products on the shelves and items left scattered around the shop became instruments, triggered into a performance of “Rudy, A Message to You” by Jamaican musician, Dandy Livingstone, later made famous by The Specials when an unsuspecting customer chose a Red Stripe from the shelves.
Made in typical DIY Red Stripe fashion, the original instruments ranged from trumpets made out of glass bottles to a xylophone constructed from food cans, by way of jumping boxes and brooms and dustpans with lives of their own.
See more videos, including Red Stripe’s unique collaborations with street artists Filthy Luker and Spaceboy over on their YouTube channel.
Find out more at redstripe.net or follow them on Twitter @RedStripeLager
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