Piers Morgan replied to this and the takedown that followed was brutal
Breakfast TV rivals Piers Morgan and Dan Walker have had a bit of a long-running ding-dong on Twitter and it took a brutal new twist today after this happened.
If you fancy joining the @BBCBreakfast team we’re advertising for journalists:
https://t.co/Xu5ayXSy2sClosing date is Sunday 25th March.
— Steph McGovern (@StephLunch) March 11, 2018
The ad caught the eye of Morgan who never misses the opportunity to have a pop at Walker, co-presenter of BBC1’s Breakfast.

To which Walker replied…

Morgan didn’t let it lie, but by then it was game over.

It’s not the first time Morgan has suffered like this. Remember this from last month?
Imagine presenting a breakfast show where even your own staff have no clue who you are.. 😂😂 pic.twitter.com/uCmCsCS4aN
— Piers Morgan (@piersmorgan) February 26, 2018
Imagine presenting a breakfast show where your replacement gets more viewers than you 😂
Mon 5th Feb (your last Monday) average GMB audience 664,000
Mon 12th Feb (1st one without you) 703,000#Awkward #BringBackBen #TheGoodShephard #Tears4Piers
Nice to have you back 🤣 https://t.co/s4FtMytoVT— Dan Walker (@mrdanwalker) February 26, 2018
Boom.