This clip of Kim Woodburn on Loose Women makes for very uncomfortable viewing – 11 unhappy reactions

Celebrity cleaner, Kim Woodburn, and TV presenter, Coleen Nolan have a brief but fierce history of animosity, which started when they were in Celebrity Big Brother in 2017. In an apparent effort to end their feud, Kim was invited onto the daytime panel show Coleen co-hosts – Loose Women. What followed was less of an olive branch and more of a live pile-on, as the panellists, Coleen, Janet Street-Porter, Linda Nolan and Linda Robson, took turns to berate an increasingly angry Kim.

A lot of people felt it was an unacceptable attack, particularly as it was on a woman known to have had problems with her mental health.

This #loosewomen interview was an absolute disgrace, bullying is what it was. The panel should be a shamed of themselves. pic.twitter.com/Jecr0RIIqf

— Upload TV (@upload_tv) August 29, 2018

Someone tweeting from Coleen’s official account defended the former singer.

For clarity – Coleen did not ask for Kim Woodburn to come on the show nor ask to be reunited with her – @loosewomen organised the show. Coleen has no say in their choice of guests -Coleen stayed as calm as possible whilst being insulted live on air which was incredibly unpleasant

— Coleen Nolan (@NolanColeen) August 29, 2018

These 11 comments very much reflect the prevailing view.

1.

This is genuinely upsetting to watch, it's just really nasty on-air bullying, slow hand clap for ITV, hope you get the ratings you wanted. https://t.co/6obxwoeEBh

— Owen Jones (@OwenJones84) August 29, 2018

2.

This is so uncomfortable. The Loose Women pile in one-by-one on Kim Woodburn, who is clearly vulnerable, then act surprised when she breaks down. Their next item on mental health will feel disingenuous after this flogging-for-fun. https://t.co/Vq2jzVH8sz

— Benjamin Butterworth (@benjaminbutter) August 29, 2018

3.

Coleen Nolan saying to Kim Woodburn "Kim! It was 18 months ago". Then why did #loosewomen invite her on?? Just to make Coleen look good? Pathetic piece of TV.

— SoapsyAndSudsy (@SoapsyAndSudsy) August 29, 2018

4.

https://twitter.com/Dougquaid8/status/1034781454704812032

5.

Genuinely sick of seeing Kim Woodburn on tv. She’s not well and the fact that she’s not receiving help and is being exploited makes me sad. I’ve experienced the woman first hand and I can’t say I enjoyed it but I feel upset for her. She needs to be in therapy.

— Shannon Flynn (@ShannonFlynn22) August 29, 2018

6.

Colleen taunting Kim Woodburn and saying 'yeah we know, we've heard it' when she opened up about her abusive childhood is just disgusting. Why act like you care about trauma and mental health to then treat another human like that publically? @loosewomen

— Shannon Woodfield (@shanwdf) August 29, 2018

7.

https://twitter.com/moodykitty1/status/1034851480619180037

8.

I’m genuinely disturbed and upset by the treatment of Kim Woodburn today on @loosewomen. Mental health is no joke, nor is childhood trauma, shame on you @ITV for airing this terrible show.

— claramerritt (@claramerritt) August 29, 2018

9.

I worked with Kim Woodburn in the late 70s on a cruise ship and I can testify that she is a very caring, generous woman. The persona we are familiar with is just for TV entertainment. It saddens me to see her reduced to tears and so upset #loosewomen

— Sharon Forbes (@BlondeMzungu) August 29, 2018

10.

https://twitter.com/carlgreenwood/status/1034783293609332736

11.

https://twitter.com/SimonGShowbiz/status/1034915843174551562

Loose Women’s Twitter account assured people that Kim was being cared for.

https://twitter.com/loosewomen/status/1034777006406287361

But the ambush received more than 400 complaints to Ofcom. Tell us what you think: bullying or olive branch gone awry?