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Delta Airlines’ “catchy” slogan is horribly easy to misread – the only 6 reactions you need

Oonagh Keating. Updated July 29th, 2019

It’s important to get a slogan that sums up a company’s ethos, is memorable – or, in fact, difficult to forget – and is quick and easy to read. These simple rules have apparently never occurred to the person who came up with the not-so-pithy saying on the napkins of Delta Airlines.

It’s so bad, it needs a trigger warning for suicide and self-harm.

How many times did you have to check what that said? We can definitely see what Natalie Walker was getting at, as did these people:

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The slogan received this very backhanded compliment, which is the only plaudit on the cards.

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We think @nikcukk30 has probably taken the most sensible line.

Source: @nwalks