Delta Airlines’ “catchy” slogan is horribly easy to misread – the only 6 reactions you need
It’s important to get a slogan that sums up a company’s ethos, is memorable – or, in fact, difficult to forget – and is quick and easy to read. These simple rules have apparently never occurred to the person who came up with the not-so-pithy saying on the napkins of Delta Airlines.
It’s so bad, it needs a trigger warning for suicide and self-harm.
This is distressingly easy to misread pic.twitter.com/RmenNP7kJB
— Natalie Walker (@nwalks) July 28, 2019
How many times did you have to check what that said? We can definitely see what Natalie Walker was getting at, as did these people:
1.
DELTA telling us to fucking kill ourselves, marvelous https://t.co/BVREQk0YM2
— Epic Minecraft Gamer (@albertogomezfl2) July 29, 2019
2.
Woah, I had to read that three times to get the real message – still waking up though. https://t.co/4N2oGxGkxV
— craigsin (@craigsin) July 29, 2019
3.
how do you just let this get past your drafts. this is considered shitposting. https://t.co/ngSN7aNaBv
— Josué ➐ (@hoesuueee) July 29, 2019
4.
— Taylor Pierson (@FreshTP91) July 28, 2019
5.
Still not convinced it actually says what it actually says.
— Brian Horne (@brianbhorne) July 28, 2019
The slogan received this very backhanded compliment, which is the only plaudit on the cards.
6.
This is the best worst slogan ever and I don’t believe and will not accept any evidence to support that this was ever legitimately and unironically used https://t.co/XHyhPeFwLB
— 1-dimensional-jacket Fraser (@1straightjacket) July 29, 2019
We think @nikcukk30 has probably taken the most sensible line.
This why I fly United https://t.co/DZ295N5Htk
— Nikhil Cukkemane (@nikcukk30) July 28, 2019
Source: @nwalks