Videos

Surely the most moving Christmas ad you’ll see this – or any – festive season

Very possibly it’s just us, but Christmas ads don’t seem quite what they were.

When once they were a font of unpredictable joy, they’ve become a little more predictable, and we don’t just mean the outrage from a certain type of person wanging on about how they’ve all gone woke. Idiots.

But this one knocked it right out of the park, a Dutch pharmacy commercial which is surely the best and most moving Christmas ad you’ll see this – or any – festive season.

Okay, so we might be overdoing it just a bit, but it’s a proper heartwarmer.

Awww!

And if you’re in the mood to find out more …

Source @RexChapman @JCarpenterTN