The Guy Who Decides Use-by Dates has a lot to answer for – but it’s still very funny

Poke Staff. Updated September 21st, 2025

Over the last few years, supermarkets have had a rethink on how they label food and drink to indicate its freshness, with the use-by date on milk rapidly becoming a thing of the past.

One reason for the move is that shoppers have been throwing away perfectly usable food because they’ve misunderstood the guidance provided by the use-by and best-before dates.

Australian comedian and former children’s TV presenter Jimmy Rees knows why.

‘I’ll put it in a large font, right on the front of the packet – maybe in a high-visibility colour, so no-one can miss it.’

‘No, Jason! Put it in tiny writing in a spot no-one’ll ever look.’

We’re convinced that he’s repeated the conversation verbatim.

“Glue” and “salt” made me spit out my expired bottled water.
J A Marriott

I KNEW IT WAS HIS FAULT!
Yesica1993

Food storage has never been so confusing! Poor Jason! 😂😂
Donna Johanssen

I went through my whole childhood with no ‘use by dates’ – so I look upon them now as mild suggestions. Most of them I can’t even see lol.
Andersdottir

So true! Grandma always thought everything smelt fine! 😂
Bec Fisher

No mention of Vegemite? I think I still have a jar from 1996. It’s still good.
Marcus Jaanz

Best one by far haha absolutely loved it.
Tomislav

JORD4N shared this theory about why the Guy Who Decides is so contrary.

Let’s be honest, every decision ever made was because Deciding Guy hates Jason and just wants to make his job as hard as possible.

In other news – Jason has been immortalised (sort of) in Jimmy’s page on the Australian streaming service Binge.

@jimmyrees New category Shut Up Jason 👌👌👌 @BINGE ♬ original sound – JimmyRees

Source Jimmy Rees Image Screengrab