Round Ups Twitter X

Billionaire Sir Alan Sugar is wasting his life on X just like everyone else – 23 of his weirdest social media interactions

Dominic Carter. Updated April 29th, 2026

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Deep down most of us know that social media is a waste of time designed to harvest our data. But it seems that the temptation of endless content captures the attention of famous people as well as nobodies like you or me.

Sir Alan Sugar is one of the most noticeable examples of this. His use of Twitter/ X has become something of a meme in itself as he frequently reposts and replies to what is becoming known as ‘Boomer slop’. And people are starting to make fun of him for it.

Scrolling through X appears to take up a lot of his time, as these top Lord Sugar X posts all come from the last couple of weeks alone…

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