Making the Doctor Pepper street team wear “I ❤ DP” is pure marketing fail

“So they were giving out free Dr. Peppers…” writes adland.tv.

If you’re struggling to understand why that’s funny then Urban Dictionary is your (weird) friend.

What’s that word all the internet kids say? Ah yes, “fail”

Source: http://adland.tv/content/dr-pepper-marketing-fail-i-dp-shirts-street-team