You can now buy whisky in a capsule – only 6 responses you need
It’s the sort of thing that has you scrabbling for your phone to make sure it’s not 1 April. In fact, it’s about as far away from 1 April as it’s possible to be so this … this must be true.
No ice. No stirrer. No glass. We're redefining how whisky can be enjoyed. Introducing The Glenlivet Capsule Collection #noglassrequired pic.twitter.com/F4MGErsfZM
— The Glenlivet (@TheGlenlivet) October 2, 2019
And yet, we still can’t believe it. Here are our favourite 7 things people had to say.
These are perfect for driving. Stuck in traffic? Have a Glenlivet! Kids in the back seat getting on your nerves? Have two! Road trip? One for the road, one for the ditch! What could go wrong?
— mdflip (@mdflip) October 5, 2019
Some evil genius marketer produced advertisement that just destroyed the carefully cultivated mystique of The Glenlivet brand.
Think Goizueta’s New Coke disaster times 100.
— David Cay Johnston (@DavidCayJ) October 5, 2019
Guys I don’t know how to tell you this.
Teens are gonna put these in their butts.
— Sarah York 🌈 (@thesarahyork) October 5, 2019
Teens? I'm 37.
— Local Idiot (@BoozeWizard) October 5, 2019
Boardroom:
Suit 1: Millennials aren't buying our scotch. Why?
Suit 2: Probably because all they do is vape and eat tide pods.
S1: Crazy pitch, but hear me out…
— 222 Minutes (@222Minutes) October 5, 2019
Just put it in an IV bag. Let’s get to the inevitable conclusion
— roxane gay (@rgay) October 5, 2019
Just in case anyone needed it, there was also this.
This destroys the experience of tasting a good scotch.
You can't nose it.
You can't sip it.
You can't fold your tongue, & then flatten your tongue inside your mouth, exposing different flavor receptors.
You can't break a bottle over someone's head.Never listen to marketing.
— Jackie Summers (@jackfrombkln) October 4, 2019
To conclude …
I can no longer distinguish reality from parody.
— David Roberts (@drvox) October 5, 2019
We’re off for a stiff drink.
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