Cosmo’s “What I Want in a Wife” feature from 1973 is every bit as bad as you’d expect

Let’s take a closer look at some of these replies.

“Scandinavian birds”

“someone paper thin”

“Positively but positively, anti-women’s lib”

“Tactfully dressed so as not to embarrass me.”

“I hate the bull-dyke Women’s Lib kind of bird.”

“Nice legs and big bristols.”

Someone at Cosmo looked at Jimmy Savile and thought “eligible bachelor”, and this was his response to their question.

The latest model of Corniche, presumably. See – an absolute bin fire.

In the interest of showing that, even in 1973, not every man was a shallow misogynist, these were the best of the bunch.

“What a daft question.”

“a sense of humour”

Finally, with hindsight, this is an unsurprising one from the now Sir Ian McKellen.

“She doesn’t exist.”

Source Pulp Librarian Image Cosmopolitan via Pulp Librarian