10 of the most effective and creative anti-smoking ads ever made
CW: Disturbing imagery, including a reference to child death.
Whether you’re a smoker, an ex-smoker or if you’ve never smoked a cigarette in your life, you’ll still be able to appreciate the creative genius behind these 10 adverts advocating the health benefits of giving up the ciggies.
Maybe if you are currently trying to kick the habit, some of the following ads may give you a new incentive. Thanks to The Ad Professor on Twitter for the compilation.
1.
10 creative anti-smoking ads I've collected:
1. Lung Pong pic.twitter.com/cujXDW06AA
— The Ad Professor (@The_AdProfessor) November 26, 2023
2.
2. Cancer Cures Smoking
Principle: The reverse copy
3 words of pure gold. pic.twitter.com/bE7dCS11yz
— The Ad Professor (@The_AdProfessor) November 26, 2023
3.
3. Nicotinelli
Principle: Appeal to vanity
If you want someone to quit smoking, don't give them an emotionless statistic.
Hit their fear of looking old. pic.twitter.com/uXoAJkcMIQ
— The Ad Professor (@The_AdProfessor) November 26, 2023
4.
4. Downloading Cancer
Principle: User interface hacking pic.twitter.com/gyylp562Mz
— The Ad Professor (@The_AdProfessor) November 26, 2023
5.
5. "Cigarettes Smoke People"
Principle: The reverse metaphor
You are not smoking a cigarette. The cigarette is smoking you. pic.twitter.com/wQ7YfIdNWq
— The Ad Professor (@The_AdProfessor) November 26, 2023
6.
6. Smoker & Passive Smoker
Principle: The achilles heel
If you can't convince a parent to stop smoking — appeal to the only thing more important than their life. pic.twitter.com/TUJOkOSrdm
— The Ad Professor (@The_AdProfessor) November 26, 2023
7.
7. Public Health England
Principle: Falsifiable numbers
Procrastinators lives in a fluffy world of "one day".
Bring them to reality by giving them a clear number. pic.twitter.com/ZHaU07uZBV
— The Ad Professor (@The_AdProfessor) November 26, 2023
8.
8. "Your Body Is Your Home"
Principle: The transferable metaphor
People can't see their internal body — but they know what a burnt room looks like.
Use visual analogies to explain the hidden. pic.twitter.com/ZxW776jziM
— The Ad Professor (@The_AdProfessor) November 26, 2023
9.
9. Ashes To Ashes
Principle: Keep trimming fat,
2 words. 2 visuals. Powerful.
Less is more. pic.twitter.com/1VG8m3Mp4F
— The Ad Professor (@The_AdProfessor) November 26, 2023
10.
10. World No Tobacco Day
Principle: Keep the language — change the image.
Visualise the non-smoking area in a way they've never seen before. pic.twitter.com/stGfdZ47jz
— The Ad Professor (@The_AdProfessor) November 26, 2023
Very powerful stuff. Share it with the smokers in your life.
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Source The Ad Professor Image The Ad Professor
