Alison Hammond’s response to a viewer who said her ‘Rolex’ made her feel uncomfortable was one of 2023’s greatest comebacks

Back when this happened we said it was a leading contender for comeback of the week but we were wrong. It was actually a leading contender for comeback of the year.

Continuing our look back on our favourite moments of 2023, it’s the great Alison Hammond, who was contacted by one particular viewer to say how much she loves watching her on This Morning. And if you can feel a ‘but’ coming on, you’d be absolutely right.

The problem, it turned out, was because it looked like she was wearing a ‘Rolex’ and in these troubled times it made them feel, well, not quite right.

And it prompted no end of replies, mostly along the lines of this.


And this.

But why we’re really here is because of the response from the This Morning and Great British Bake Off presenter (and much else besides) herself.

Star tweeter of the week!

Have a Hollywood handshake from us.

Source @AlisonHammond