IKEA has responded to the £1,700 designer bag that looks just like their 40p bag
You may remember the £1,700 designer bag by Balenciaga that looks virtually identical to the 40p IKEA big blue bag. The internet had fun taking the piss, and now so has IKEA.
The ad was designed in collaboration with Swedish agency ACNE, who shared this handy identification guide on Instagram.
Here’s a reminder of the original, which probably can’t hold bricks or water.