People are sharing this “dad” advert for it’s making them go “omg, no, really, they didn’t mean that did they?”

Wonder Dads is a digital magazine about being a parent and spending better quality time with kids but did they really think about this ad properly?

hey artists, silhouette clarity is important pic.twitter.com/wPbJ4LgBaw

— Kris Straub (@krisstraub) February 2, 2018

There’s so much wrong with it:

* Er.. what’s with extending the arm to create a silhouette that looks like a dick?
* And having that dick point at a couple of kids
* Then sticking D on the shirt, you know, suggesting dick
* And it’s a Valentine’s Day promotion? How, when, is Valentine’s Day about your kids. Unless you’re a MONSTER.

Really guys, well done for making us laugh by doing this so badly, but this really needs a rethink.