Social Media advertising

Currys ran with Gen Z slang in their latest internet ad – and it’s a hilariously cringeworthy masterpiece

Poke Staff. Updated September 3rd, 2024

Electrical retailer Currys, like brands such as Aldi, Ryanair and Specsavers, has a great social media presence – using viral videos, memes and actual Currys staff to create mini masterpieces.

Here’s how they recently advertised an air fryer, for example.

Watch on TikTok

Nailed it.

The company was among the first out of the trap to jump on a Gen Z slang trend, with this beautifully awkward delivery.

It got a lot of love from TikTok users.

I watch this twice a day.
byethyaney

He cooked this ad.
AshBash

Bussin’ video my g no cap.
Post Office

Of course, they shared their top work on Twitter/X.

These reactions say it all.

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To quote the ad itself –

muc, on TikTok, said …

You need to release the outtakes of this.

Well …

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Source Currys Image Screengrab