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What If Basic Groceries Were Repackaged As Luxury Brands?

James. Updated April 30th, 2014

Artist Peddy Mergui’s Wheat is Wheat is Wheat project takes everyday groceries and repackages them up as luxury goods.

Versace Eggs

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Prada Flour

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Nike Fruit

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Tiffany Yogurt

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Apple Milk

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Ferrai Pasta

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via 22 words and fubiz