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What If Basic Groceries Were Repackaged As Luxury Brands?

James. Updated April 30th, 2014

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Artist Peddy Mergui’s Wheat is Wheat is Wheat project takes everyday groceries and repackages them up as luxury goods.

Versace Eggs

Luxury-Food-Packaging-14

Luxury-Food-Packaging-09

Prada Flour

Luxury-Food-Packaging-07

Luxury-Food-Packaging-08

Nike Fruit

Luxury-Food-Packaging-03

Tiffany Yogurt

Luxury-Food-Packaging-11

Luxury-Food-Packaging-10

Apple Milk

Luxury-Food-Packaging-01

Luxury-Food-Packaging-02

Ferrai Pasta

Luxury-Food-Packaging-17-685x489

via 22 words and fubiz

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