“Worst. Perfume. Name. Ever.”

We’re all pretty used to seeing pretentious, mystifying or just plain stupid perfume names. Consider ‘Circus Fantasy’ by Britney Spears, ‘Only Crazy’ by Julio Iglesias – that well-known perfumer – or ‘Hummer’ by …well, by vehicle manufacturer Hummer.  

OK, it’s really just a humorous misunderstanding because of the position and style of a notice put up by Prada in their Westfield Shopping Centre branch.

That the sign says “Please use the escalator by Prada’.  Of  course, it didn’t go unnoticed on Twitter

Worst. Perfume. Name. Ever. pic.twitter.com/9dSIMx3MWf

— Joe Harland (@TheJoeHarland) October 8, 2016

And @briankardell pondered “I wonder if they recommend a different scent in case of fire”

Who knows, perhaps before the Christmas rush we’ll see ‘Please queue from this end’ by Gucci, ‘We accept Apple Pay’ by Dior and ‘Only 2 garments may be taken into the changing rooms’ by Yves Saint Laurent.

Source: @TheJoeHarland