Twitter burns

Someone complained that it costs £21 for sandwich ingredients, and the internet bit back – 17 tasty takedowns

Oonagh Keating. Updated October 16th, 2025

There are plenty of people vying to be the main character on Twitter, right now, but Reform UK member and self-described entrepreneur, author and philanthropist Rob Moore might just have swung it with his hot take on the cost of living.

@robprogressive £7 for a pack of butter £6 for a loaf of sourdough bread £8 for a pack of Salmon £21 on just three items of food… To make a f*cking sandwich This is the state of the U.K. & it’s WAY out of control

Now, we’re not going to argue that the UK economy is booming, or that the cost of living is a picnic for anyone who wasn’t on the special PPE contracts list back in 2020 – but get real …it doesn’t cost £21 to make a sandwich.

Here are some pretty tasty takedowns of the anti-Martin Lewis.

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