Reform UK’s Sarah Pochin told a TalkTV caller that it drives her mad “seeing adverts full of black and Asian people” – 27 brutally frank responses

15.

Soaring living costs, broken housing market, wage stagnation, weak growth, rising inequality, bankrupt councils, a dying NHS, and crumbling public transport.

The party currently polling #1 talking about….. tv adverts and representation https://t.co/odZPVNhwod

— R (@mnk__9) October 25, 2025

16.

Shocked and saddened at how unrepresented I am by TV adverts these days. Of all the hundreds of ads I’ve seen in the last few years, I’ve not been in any of them

— The Pat McFaddens (@TheIDSmiths) October 25, 2025

17.

When Sarah Pochin saw this Reform UK ad. pic.twitter.com/lNe6FvDnmT

— Ben (@BenInRushcliffe) October 25, 2025

18.

Sarah Pochin MP is a racist.

Sorry, was that clumsily put? pic.twitter.com/lKaBcKvsTq

— Reform Party UK Exposed (@reformexposed) October 26, 2025

19.

Hey Sarah Pochin, racism is still racism even if ‘phrased poorly’.

And this is still a non-apology. Sounds very much like you are saying that citizens who are not white are less ‘British’ in your eyes. Is this the official Reform UK stance? pic.twitter.com/eljuFRqazG

— Eddie Burfi (@EddieBurfi) October 25, 2025

20.

It drives me mad that so many adverts for boxes of chocolates feature black-polo-neck-clad men, invariably diving off cliffs or skiiing along ravines. Disgraceful! pic.twitter.com/RMth6Ole7U

— Inevitable Gassy (@OldGassy1984) October 26, 2025

21.

It’s very strange to me that there are people who actually sit there of an evening in front of the telly counting how many black people or Asian people are in the ads and then getting all upset and cross about it.

Bit sad really.

— Miffy (@miffythegamer) October 26, 2025

22.

https://t.co/EDnz2oGlYp pic.twitter.com/fOARyQ0KMo

— Mark Hammond (@MarkHam80780803) October 26, 2025

23.

Oooo they're starting to say the quiet bit out loud.

"It drives me mad seeing black people and Asian people" – Sarah Pochin, Reform UK Ltd, October 2025

— Niknak ️‍ (@nikwood28) October 25, 2025

24.

Sarah Pochin has had to backtrack on her rant about there being too many black and Asian people in adverts. I didn't think it was possible to be too racist for Reform. https://t.co/CBWq7vHEPL pic.twitter.com/7ftHn0Q2nv

— Parody Keir Starmer (@Parody_PM) October 25, 2025

25.

If it sounds like racism and looks like racism then it’s racism. We cannot and must not normalise views like this. https://t.co/aHf4769Do9

— Luke Edwards (@LukeEdwardsTele) October 25, 2025

26.

That animatronic Churchill Insurance dog is massively unrepresentative of British society too. Do you object to him? Or is there, perhaps, something else at play?

— HENRY MORRIS (@mrhenrymorris) October 26, 2025

27.

The average British woman is five foot four and size sixteen. Are you going to start campaigning against TV ads featuring women who are tall and slim?

— SpeakOutSister (@speakoutsister) October 25, 2025

We won’t hold our breath.

Nigel Farage needs to condemn this now, and urgently clarify whether Sarah Pochin’s views on race are welcome in his party. https://t.co/4nN56Fy743

— Labour Press (@labourpress) October 25, 2025

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David Lammy’s no-nonsense Commons takedown of Reform UK MP Sarah Pochin was simply brutal

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