Sky Sports launched a TikTok channel ‘specifically for female sports fans’ and it’s just been dunked on by basically every woman on the planet
9.
‘The lil sis of Sky Sports’ seriously? This is what we are doing? https://t.co/BKxoBFuG1K
— Liberty Simons (@libertysimons) November 13, 2025
10.
Christ. https://t.co/76xTLeBsFH pic.twitter.com/6iwBbXb7GX
— HLTCO (@HLTCO) November 14, 2025
11.
“championing female athletes” and their first post includes a man https://t.co/kmbk3xtjRy pic.twitter.com/DB5oFAIaMm
— liz (@seblizious) November 14, 2025
12.
sky sports made this ‘halo’ channel meant to cater to female sports fans and all they’ve done is talk about matcha, hot girl walks and wags do they think women cannot comprehend sports in a technical way?? pic.twitter.com/eeg5QCYwru
— Saf ⁴ (@SafSmiless) November 13, 2025
13.
https://t.co/s3an0TdvcG pic.twitter.com/YCigvbKBMU
— steph✨ (@saturrrday) November 13, 2025
14.
sky sports creates a page for female sports fans and posts matcha-latte-labubufied sports and wag content with a pink filter???? do they think we’re dense or what https://t.co/GOZk768BQo pic.twitter.com/5mMLBHnTJd
— ً (@MOT0GP) November 13, 2025
15.
Of course the channel for female sports fans is the “lil sis” of the main channel because women can never be thought of independently of men or have any suggestion of equality. And don’t even get me started on the actual content… https://t.co/XLXXnG47sn
— Emily | European Champions (@emtalksfootball) November 13, 2025
16.
the content on this page so patronising and sexist as fuck. not entirely sure who the target audience is and why they think we can’t digest sports in the same way as men. https://t.co/Gvdsu9gmXZ pic.twitter.com/wp2zMVpzkJ
— ۟ (@emiratised) November 13, 2025
17.
I’m in shock this idea was signed off…..
Whilst women want to be equally included in sports this is not it….
“The lil sis of sky”?? How patronising
Women want to be recongised as equals not a separate channel reduced to pink, glittery advertisement explaining football… https://t.co/WeZYHfxeDd
— Frey 🙂 (@FreyaQuinton) November 14, 2025
It’s early days of course – well, we presume it’s early days rather than end of days – and you can find out for yourself what it’s like over here!
Source @skysportshalo