Life USA

The ‘Countries with the Best Reputations’ chart shows one particularly dramatic nosedive – can you guess who it might be?

David Harris. Updated January 31st, 2026

Reputation Lab are a consulting firm specializing in reputation measurement and management and they’ve been running variations of country reputation tracking for several years.

Historical analyses in their reports link reputation scores to measurable gains — for example, a 1-point increase in their RepScore index correlates with roughly 7.2% more tourism revenue and 1% higher foreign direct investment on average, so their annual charts are actually pretty useful in showing how a country is faring globally.

With this in mind, let’s have a look at their most recent chart for 2025, as shared by Global Statistics over on Twitter.

A closer look.

Yep, there’s certainly one country there that stands out like a particularly long snake in a game of Snakes and Ladders.

Let’s see what people made of it.

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